Kutzen 3
6842 Koblach
December 5th, 2008
BBC Complaints
Dear BBC-Team!
Letter of complaint
I’m writing you, because I’m really horrified about some advertisements on your television channel. Yesterday I saw one of those women deprecatingly advertisements, and I want to complain about that, because I think it’s really discriminating for women.
Yesterday, it was about 7 o’clock in the evening, I watched BBC and I saw an advertisement, which shocked me. It was about a detergent, named “Clean“. There was a woman, who stood in the bathroom while her husband and her two children came home from work and school.
Their clothes were full of stains and the woman began to rub the clothes, trying to clean them.
Then she said: “cleaning clothes is such a hard think to do”, her husband came in and threw some other dirty clothes in front of her. At the end of the advertisement a scripture appeared: “with this detergent, housework is like holidays - Clean”.
It really shocked me to see this advertisement. The woman is presented as her husband’s slave. Do you know how many people watch BBC and how many people are easy to convince? Women shouldn’t get repressed by their husbands, but it’s exactly what this advertisement is doing. In TV we should show the people how we can change this conservative lifestyle. Nowadays women also go to work and there are also men who do the household. You should consider that in your advertisements.
What I have to say is that you should not support discriminative advertisements in any way. If you want things to change, than you have to change your advertisements.
yours sincerely,
Ronald MCDonald
1 Kommentar:
layout: make a break before 'Dear ..., "
Instead of 'letter of complaint" you could also be more specific: 'Complaint about the presentation of women in commercials'.
commercial: Werbung im Fernseher
... another commercials in which women are presented deprecatingly / negatively / in a sexist way / ...
a woman who was standing ...
her husband and children were coming home ...
cleaning clothes is a hard job
he dumped dirty clothes before her
in commercials you get "slogans" (not scriptures)
people are easily convinced / easily manipulated / easily influenced
to get suppressed by ...
something is on (!!!) TV and on the radio or on the air
men who do the household chores
"What I have to say is ..." ??? That sounds lame.
Yours sincerely, ...
Basically this is a good letter of complaint and the layout is good, too. I think you could try to polish up the description of the advert - especially the language. And you could give more depth to your argumentation afterwards. Why is it wrong to still broadcast commercials like this?
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